The Theater Offensive
The Theater Offensive (TTO) is more than a theater company — it is a Queer cultural institution, a living think tank, a spiritual studio, and a performance lab guided by and built for Queer and Trans people of Color (QTBIPOC). Founded in 1989 through drag theater protest, TTO was born of defiance, grief, glamour, and radical kinship during the height of the AIDS crisis. Over three decades later, it remains committed to turning stages into sanctuaries, art into technology, and aesthetics into abolitionist tools. TTO does not make theater for tolerance — they make theater for liberation.
What We Provided
Creative Direction & Art Direction / Custom Promotional Design / Brand Consultation / Brand Storyline / Consultation & Writing / Print Consultation / Post Production / Graphic & Layout Design / Branding & Identity / Copywriting / Web Design & Development
Commissioned by the TTO marketing directors to help them launch a newspaper magazine that would be a hub for Trans media, and this ultimately morphed into helping to reimagine the brand identity and story of this legacy Queer cultural institution. This was an opportunity for me to dive into Queer writing, history, research, poetry, magazines, books, and academia by QTBIPOC. I really wanted to create an identity that spoke like someone who reads Audre Lorde and throws shade like Ts Madison. This identity system needed to hold all of this complexity. It must refuse singularity. It must be coded, layered, lush, and legible. The result embodies structure and playfulness. It is designed for the Queer world stage and beyond — poise, rebellious charm, and big personality. It is OFFENSIVE.
