KARMAN

Visual Language

  • Shapes & Grids: Angular, modular, and geometric patterns referencing engineering schematics.

  • Photography Style:

    • Industrial machinery and architecture.

    • Human ingenuity in action (engineers, builders, hands-on work).

    • High contrast, desaturated tones with accent color pops.

  • Iconography: Minimal, linear icons with sharp edges to align with the brand’s industrial precision.

  • Color Palette

    • Primary Colors

      • Midnight Black (#1B1B1B) — strength, timelessness.

      • Steel Blue (#234E70) — innovation, trust.

    • Accent Colors

      • Signal Orange (#F25C05) — energy, industrial grit.

      • Polished Silver (#B5B5B5) — precision, technology.

    • Neutral Base

      • White and Light Gray for balance and readability.

KARMAN INDUSTRIES — Visual Identity Framework
2025